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Three Surefire Ways to Boost Your Online Business


Leverage the Web’s top three retail and marketing powerhouses–eBay, Yahoo!, and Google–and watch your online sales and profits skyrocket. Featuring in-depth details on all aspects of building your business online, How to Make Money Online with eBay, Yahoo!, and Google helps you reach millions of targeted buyers, effectively sell products through eBay auctions and Yahoo! stores, promote your business through Google, get the most out of Pay-Per-Click ads, and much more.


If you already own a brick-and-mortar business, you’ll learn how to integrate  your online and offline operations and tap into a wealth of sales opportunities, including merchant sites, discount channels, affiliate programs, and web stores. Whether you’re an entrepreneur, an experienced eBay seller, or an established business owner, you will discover that multiple online sales channels provide maximum opportunities for profit!

Identify the right products to sell online

Boost your credibility by ensuring good feedback postings

Automate your listings, billing, and shipping

Increase traffic with Google AdWords and other Pay-Per-Click programs

Monitor, modify, and manage auctions

Set up order forms and configure anti-fraud tools

Direct customers from your auctions to your stores to create repeat business

Manage inventory and minimize risk

Maximize the benefits of affiliate marketing and email campaigns


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Data Mining for Design and Marketing









hThrough the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. The book also explores visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, personalized e-commerce support tools, and more.


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Building Scalable Web Sites: Building, scaling, and optimizing the next generation of web applications









[Learn the tricks of the trade so you can build and architect applications that scale quickly–without all the high-priced headaches and service-level agreements associated with enterprise app servers and proprietary programming and database products. Culled from the experience of the Flickr.com lead developer, “Building Scalable Web Sites” offers techniques for creating fast sites that your visitors will find a pleasure to use. Creating popular sites requires much more than fast hardware with lots of memory and hard drive space. It requires thinking about how to grow over time, how to make the same resources accessible to audiences with different expectations, and how to have a team of developers work on a site without creating new  problems for visitors and for each other. Presenting information to visitors from all over the world * Integrating email with your web applications * Planning hardware purchases and hosting options to have as much as you need without breaking your wallet * Partitioning and distributing databases to support large datasets and simultaneous transactions * Monitoring your applications to find and clear bottlenecks * Providing services APIs and using services from other providers to increase your site’s reach and capabilities Whether you’re starting a small web site with hopes of growing big or you already have a large system that needs maintenance, you’ll find “Building Scalable Web Sites” to be a library of ideas for making things work.


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The Complete Idiot’s Guide to Starting an eBay Business









gYou may have been making some money on the side with eBay®, but if you’ve done much business at all, you know that it’s not always as easy as it seems. Whether you want to be a full- time seller or make money on the side, this book will guide you step-by-step through creating the eBay® business you’ve dreamed of. It covers the basics of an eBay® business including record keeping, taxes, legal issues, sourcing, promotion, fraud protection, fulfillment, and other details entrepreneurs need to know. It also helps you determine what to sell, how to price it, and the details of working with services like PayPal.


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Web Marketing for the Music Business








gftInterested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need.


Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.


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Smart Card Handbook (Hardcover)









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“…all smart card engineers should have access to this book…good value for money…factual and clear…” (CVu, The Journal of the ACCU, June 2004)


Product Description

Building on previous editions, this third edition of the Smart Card Handbook offers a completely updated overview of the state of the art in smart card technology. Everything you need to know about smart cards and their applications is covered! Fully revised, this handbook describes the advantages and disadvantages of smart cards when compared with other systems, such as optical cards and magnetic stripe cards and explains the basic technologies to the reader. This book also considers the actual status of appropriate European and international standards.


Features include:


New sections on:




  • smart card applications (PKCS #15, USIM, Tachosmart).

  • smart card terminals: M.U.S.C.L.E., OCF, MKT, PC/SC.

  • contactless card data transmission with smart cards.



Revised and updated chapters on:




  • smart cards in the telecommunications industry (GSM, UMTS, (U)SIM application toolkit, decoding of the files of a GSM card).

  • smart card security (new attacks, new protection methods against attacks).

  • A detailed description of the physical and technical properties and the fundamental principles of information processing techniques.

  • Explanations of the architecture of smart card operating systems, data transfer to and from the smart card, command set and implementation of the security mechanisms and the function of the smart card terminals.

  • Current applications of the technology on mobile telephones, telephone cards, the electronic purse and credit cards.

  • Discussions on future developments of smart cards: USB, MMU on microcontroller, system on card, flash memory and their usage.

  • Practical guidance on the future applications of smart cards, including health insurance cards, e-ticketing, wireless security, digital signatures and advanced electronic payment methods.



“The book is filled with information that students, enthusiasts, managers, experts, developers, researchers and programmers will find useful. The book is well structured and provides a good account of smart card state-of-the-art technology… There is a lot of useful information in this book and as a practicing engineer I found it fascinating, and extremely useful.”  Review of second edition in Measurement and Control.


‘The standard has got a lot higher, if you work with smart cards then buy it! Highly recommended.’  Review of second edition in Journal of the Association of C and C++ Programmers.


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Pro PayPal E-Commerce








rgPro PayPal E-Commerce contains the most comprehensive collection of information on the latest PayPal technologies available. It takes the approach of PayPal as a digital money platform, and shows how its a dynamic service that offers far more than just payment processing.


With its breadth of technologies and APIs, the PayPal platform is a basis for development and innovation for an unlimited number of possibilities. It offers a wide range of payment technologies, but its not always easy to decipher which technology is the best choice for a web site. This book gets under the hood to show you how the different technologies work, how to choose the right solution, and how to implement the solutioncomplete with real-world PayPal success stories.


Youll learn how to integrate PayPal directly into web sites to make use of its payment technologies. This allows you, no matter what language you program in, to build shopping carts or similar channel products with PayPal as a payment option. You can also use this book to learn about the basics of e-commerce, where PayPal fits in, and how you can meet your own e-commerce needs. This book covers




  • How PayPal works

  • Using the PayPal API

  • Website Payments Standard

  • Website Payments Pro

  • Instant Payment Notification

  • Payment Data Transfer

  • Encrypted Website Payments

  • Administration

  • Reporting

  • Fraud protection

  • Payflow Gateway



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Total E-Mail Marketing









ghjE-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the authors successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including:


* Planning effective, integrated e-mail campaigns and e-newsletters

* How to rapidly build a quality house list and select the best tools to manage it

* Ethical and legal constraints in a fast-moving sector

* Design and write HTML and text format e-mails for maximum response

* Getting through the SPAM filters to maximize deliverability

* Targeting, personalizing, measuring and improving e-mail campaigns

* Integrating emerging technologies like blogs, RSS and mobile messaging

* Practical dos and donts 

A vital supplement to the authors book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers specializing in e-marketing or not as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.


* Completely updated edition of the bestselling e-mail marketing handbook.

* Brand new examples reflect the latest best practice in this fast-moving area.

* Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail.


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